Key Contact

    • Senior Director, Head of Project Marketing - Australia T: +61 3 9604 4775 M: +61 401 071 071

 

 

 


Residential Development and Project Marketing

From small scale boutique residential projects to multi-stage master planned community developments, the Knight Frank Project Marketing team has the knowledge and resources to meet your objectives.

Our capabilities ensure your residential project's success from the initial design concepts through to the sale of the very last property through to settlement and beyond.

Why Knight Frank Project Marketing?

Knight Frank Residential Project Marketing provides a complete consultancy service for residential development, backed by our extensive knowledge and experience.

Offering a network of offices covering Sydney, Melbourne, Brisbane, Gold Coast, Adelaide and Perth, we understand project marketing is a highly specialised skill which can only be acquired after many years in the business.

Our residential development services include:

  • Comprehensive sales and marketing services for off–plan projects prior to project completion
  • Supplementary feasibility and viability reports
  • Product design advisory with focus on functionality, buyer preferences and product mix to maximise values and market appeal
  • Pricing strategy and structure
  • Project branding and positioning
  • Individualised marketing budgets and media campaigns
  • Sales display planning and fit-outs
  • Display apartment furnishing and styling

 

 

  • Marketing tools and materials
  • Website development
  • Market research and trends
  • Strategies and initiatives
  • In-house systems created to fully support sales of various project sizes, enhance project databases, client reporting, market research and marketing investment.
  • Financial intermediary sales channels for purchaser referrals generated via financial planners and accountants
  • After sales client service and management