_What do Crown Residences, the Mandarin Oriental and the Waldorf Astoria have in common?

In our latest Branded Residences Report, we take a look at what makes a branded residence, what underpins their appeal within the market and where they are located around the world. With a surging demand in the branded residences sector, particularly in the past 20 years, we expect this to continue well into 2022 and beyond. 

So why invest in a branded development? Some of the key motivators for purchasing a home of this kind include the service provision and physical amenities provided for residents, high-yielding potential, access to building management, maintenance and brand identity. 

With this in mind, we take a look across the globe at the truly best-in-class branded homes to discover in 2022. 

Crown Residences, One Barangaroo, Sydney

Asking price: From $10,500,000

Crown Residences at One Barangaroo is a limited collection of just 76 private residences that have been designed not just to frame the views of Sydney Harbour’s icons, but to stand alongside them as a defining landmark of this beautiful city.

Each residence has access to the unrivalled service and amenities of the impeccable Crown Towers Sydney hotel that sits below. Services include 24-hour hotel-style concierge, private entrance, three destination controlled lifts, valet parking, in-room dining, housekeeping and priority access to the 14 bars and restaurants located within the building.

As Australia's first ever branded residences, demand for its 2, 3 and 4-bedroom residence types has been high with over 80% sold and a very limited selection remaining. Still available to purchase is the 6-bedroom duplex penthouse and this 3-4 bedroom residence that spans half a floor.

Images: a 3-4 bedroom Crown Residence, One Barangaroo, Sydney,

The OWO, Whitehall, London

Price on Application

The OWO is a landmark Grade II*-listed Edwardian baroque building situated in the heart of London on Whitehall, opposite Horse Guards. Formerly home to the Ministry of Defence, the building was once the office of great statesmen such as Winston Churchill and Lord Haldane and was the inspiration for writer Ian Fleming for his James Bond 007 spy stories.

Residents will enjoy nine restaurants and bars, 2,800 sqm of dedicated residents-only amenity spaces, a private landscaped garden, a 20-metre swimming pool, 24-hour security and concierge, secure underground parking and storage, and exclusive membership of the Raffles Diamond Club.

The Towers of The Waldorf Astoria, Manhattan, New York

Prices from: USD$1,800,000

Step through the doors of Waldorf Astoria New York and you immediately enter a world of legend and style. The landmark hotel has been an icon since it re-opened on Park Avenue in 1931 as New York’s largest and tallest hotel, a beacon of Midtown glamour which has welcomed the likes of Queen Elizabeth II, Frank Sinatra, Marilyn Monroe, Elizabeth Taylor, Cole Porter and Barack Obama through its doors.

Now in the next stage of its life, the hotel has been re-imagined - now offering 375 luxury residences for sale, allowing buyers to purchase a slice of history for the first time.

The Whiteley, Queensway, London

Prices starting at: £1,500,000

At the heart of The Whiteley will be 139 unique residences and the UK’s first Six Senses Hotel, a brand renowned for its dedication to wellness and sustainability, which will provide residents with exclusive spaces, services and experiences.

Residences will enjoy a library, club room with table tennis and pool, a music room, children’s play area, underground parking, all-day dining restaurant, spa with 12 treatment and consultation rooms, 20-metre indoor swimming pool, a gym and relaxation room.

Six Senses, Palm Jumeirah, Dubai

Price on Application

Six Senses has launched its first UAE hotel and branded residences to Dubai’s property market, with 162 branded residences stretching along a private beach on the Western Crescent of Palm Jumeirah island.

The development will spread across an area of almost 111,500 sqm offering unrivalled living standards in a tranquil beachfront location, maximising panoramic sea and Dubai skyline views.

The Mandarin Oriental, Manhattan, New York

Price on Application

The Mandarin Oriental Residences on Fifth Avenue offer turnkey, fully furnished residences with legendary services and amenities from Mandarin Oriental Hotel Group, with private dining by Michelin-starred Chef Daniel Boulud. Located on Manhattan’s most iconic stretch, the 29-storey historic conversion - once the headquarters of fashion house Gucci - is surrounded by renowned luxury retail, fine dining, and cultural landmarks, with Central Park a short stroll away. 

Luxury services include a private butler, housekeeping, personal training, dog walking, hand-delivered mail and a personal chef and bartender.

Amenities include a residents-only restaurant with sweeping views, a rooftop pool, spa and fitness centre and a yoga studio.