_What is the Ultra-Prime and how does it impact the property market?

What’s more, Sydney’s lifestyle attributes, exclusivity, and a high demand/low supply luxury real estate market assures that the harbour capital will remain one of the top seven locations in the world for property purchase.

Sydney is now about to become home to the most luxurious residences in Australia, Crown Residences at One Barangaroo.

The development of this grand residential building has not only created an opening to invest in Sydney’s lucrative luxury market, but has also provided an opportunity for the capital to maintain its enviable position in the Ultra-Prime market.

But what is Ultra-Prime? And what should an investor expect when seeking the seemingly impossible in terms of luxury?

Image: Crown Residences at One Barangaroo, Sydney

The seemingly impossible? 

To acquire the Ultra-Prime label, a location has to have three properties sold at over US$25 million. Sydney, due to the scarcity of waterfront properties, is sure to maintain sixth place for the number of residential sales above US$25 million.

However, for Erin van Tuil, Partner, One Barangaroo, Ultra-Prime is not only about the price-tag, but a level of premium luxury where every detail is accounted for.

“Buyers have already come to expect a higher level of quality when investing in the luxury property market,” she says. “However, Ultra-Prime takes luxury to a new level. It introduces an element of customisation, breathtaking locations, thoughtful and elegant aesthetics created by the hands of world-renowned architects and interior designers, along with amenities which can make a home truly feel like an exclusive hotel.”

Image: Crown Residences at One Barangaroo, Sydney

What to expect?

According to van Tuil, the best way to understand the luxury of Ultra-Prime is to experience it.

The soon-to-be-completed Crown Residences at One Barangaroo, a selection of 82 expansive residences, are a divine creation by Crown Resorts and, as such, boasts the highly-coveted title of branded residences which, within the Sydney market, can acquire an additional premium of 25-35 per cent.

Positioned along the picturesque forshore of Syndey Harbour, Crown Residences at One Barangaroo are set to achieve record breaking price-tags in terms of property sales nationally.

The residences sit within a micro-hub of activity, from fine dining restaurants, parklands and fashion outlets to health and wellbeing centers, where every necessity and amenity is thoughtfully catered for.

Its design combines the minds of heavyweights in the award-winning Wilkinson Eyre Archtects and Meyer Davis Studio Interiors, which have considered every corner and cornice. As such, it is designed to reflect opulence and elegance.

However, it is the clever application of first-class service, hotel-style amenities, and a few intricate additions that make Crown Residences at One Barangaroo both unique and Ultra-Prime.

Residents are treated to 24-hour concierge supplied by accomplished, Crown Resorts trained professionals, house-keeping, a private residents only entrance, in-room dining that is crafted by the hands of highly-acclaimed chefs including Guillaume Brahimi, and the list goes on.

As such, the Crown Residences at One Barangaroo not only appease the stringent criteria of Ultra-Prime property, but seize the title for one of the world’s most-desired residential locations.

“If Ultra-Prime is the dream, in terms of property acquisition, then the dream is certainly in the details,” van Tuil says.